Information is the oil of the 21st century, and analytics is the combustion engine.
You might have heard of the famous brand 'Coca-Cola'.
Do you know that data is changing the way Coca-Cola approaches its marketing strategies?
Yes. It has leveraged data to its advantage in decision-making and conducting experiments.
For example, it uses data gathered from consumer feedback to come up with new products.
Coca-Cola has internally connected vending machines all across the world. These machines allow customers to create their own drinks.
Through this, they can see some real trends and patterns, especially by countries and regions, which are then aggregated over time.
These findings are then used to come up with completely new product ideas, like 'cherry-flavoured Sprite' or 'Exotic mango-flavoured diet coke'.
It sounds fascinating, right?
This is precisely what Data Analytics is, with, of course, multiple layers included.
In today's world, data is everywhere. Businesses are collecting more data than ever before, and they are looking for ways to use this data to their advantage.
If you love problem-solving and have a knack for details, then being a Data Analyst might be your calling.
In this blog post, we're going to explore what it means to be a Data Analyst, why it's a great career choice, and how you can become one.